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Design shapes experience – New Design Showcase 2024

Tangerine reveals super-fast express freight system designed for Hyperloop TT - Design Week

Volkswagen Group China Sky Garden eVTOL Prototype wins German Design Award 2024

Tangerine’s cabin interior design captures the heart of Southwest Airlines

Thoughts - Tangerine

Thoughts

<p>The expert jury at Crystal Cabin Awards 2024 has selected tangerine&#8217;s design for JAL&#8217;s A350-1000 cabin interior as one of three best entries for Cabin Concepts; recognising the project for industry-wide innovation that elevates passenger experience to the next level. Winners of the 2024 Crystal Cabin Awards to be announced on 28 May.</p>
<p>Through a blend of tradition and modernity, the JAL A350-1000 Cabin Interior by tangerine, realised in collaboration with Japan Airlines, Safran Seats, and Recaro Aircraft Seating, creates an unparalleled flight experience that seamlessly weaves Japanese aesthetics with modern flight comfort to create a harmonious space of tranquillity above the clouds.</p>
<p>The project features innovation across four classes: First, Business, Premium Economy and Economy. Seats with the elegance of Japanese aesthetics can be found in all classes and in Business and First Class, passengers can enjoy the first headphone-free in-flight entertainment system with loudspeakers in the seat. First Class features a dining area for three people and a seat that can be converted into an extra-wide bed. In Premium Economy, automatic electric seat adjustment is a one of the special features, as well as a fixed partition between the seats in the middle of the cabin to maximise privacy.</p>
<p>The annual Crystal Cabin Award showcases exciting visions of how passengers will experience the future of air travel, honouring the best and most creative solutions. The Crystal Cabin Awards expert jury has now selected the finalists for 2024, putting forward 25 entries that offer a fascinating glimpse into the future of flying, from environmentally sustainable cabin walls to accessible onboard entertainment and revolutionary seating concepts.</p>
<pre class="c-text-1 cc-cca-txt-blue cc-all-caps cc-template">THESE FINALISTS ARE SOARING TO NEW HEIGHTS, <a href="https://www.crystal-cabin-award.com/stories/crystal-cabin-awards-2024-these-finalists-are-soaring-to-new-heights">CRYSTAL CABIN AWARD 2024</a>

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tangerine finalist at Crystal Cabin Awards 2024 for JAL A350-1000 cabin interior - Tangerine

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tangerine finalist at Crystal Cabin Awards 2024 for JAL A350-1000 cabin interior

<h3>Tangerine has experience in working with companies and cultures all over the world, with design approaches that bring them together. Recent examples include cabin Interior projects for JAL In Japan and LOT In Poland</h3>
<p>&nbsp;</p>


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JAL-A350-1000-First-Class

<p>What are the nuances of culture and what are the cultural aspects of a nation? How do designers interpret these factors to create a travel experience that resonates with the airline and the passengers it Is flying? Interpreting culture is an extremely sensitive task, and a point on which a design agency and airline could part ways.</p>
<p>The team at Tangerine believe that the best strategic approach for an airline Is to partner with them well in advance of a cabin programme becoming live. Investing more time at the front-end of a programme leads to a greater understanding of what is achievable and a better alignment with the airline’s strategic ambitions.</p>
<p>This is a strategy that worked for Japan Airlines (JAL) which, before Covid restrictions hit, had relocated members from its team to Tangerine’s studio In London, where they took part in Its successful Design Immersion programme. This programme enabled<br />
the airline to discover the studio’s design process, and over a period of months a sense of trust was built as the two teams shared ideas and sought out opportunities for the design theory to flourish. Tangerine’s concept of ‘Infused Essence’ is the brand expression that was subsequently implemented on JAL’s domestic aircraft. JAL successfully launched the new interiors in A350 and B777 aircraft flying domestic routes in June 2019.</p>


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JAL-A350-1000-Business-Class

<p>However, the programme for aircraft operating the airline’s international routes began just as Covid hit. Tangerine, JAL, and their suppliers faced logistical issues never witnessed before, as country after country closed their skies and imposed strict lockdowns. Achieving that greater level of understanding between the airline and the designers during the earlier Design Immersion phase helped give both teams the confidence to make the right decisions at what was a difficult time. “This approach by JAL is what enabled all the supply-chain partners to ultimately deliver on our designers’ vision for the airline, particularly when none of us could meet in person for a long while,” observes Matt Round, chief creative officer atTangerine, who had previously created<br />
Finnair’s new business class, which launched in 2022. “JAL’s willingness to embrace the pre-work programme meant that Tangerine was able to prepare the ground to create a design vision ahead of any RFP being issued to the OEM suppliers.”</p>
<p>Tangerine worked with seating vendors as part of JAL’s seat manufacturer selection process. Safran was chosen to manufacture the new First Class seat, and Tangerine collaborated on the design development of the new product. With the new seat proposition determined, Tangerine found the perfect balance between desirability and density that leads to commercial gain. The new First Class cabin has six seats in a 1-1-1 configuration, which is two fewer than in the aircraft being replaced. That new layout has given the designers more space in which to create a bespoke offer from the ground up. The result is a luxurious space, In which passengers can enjoy the superlative Japanese first class experience.</p>


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JAL_A350-1000-Premium-Economy

<p>The Japanese cultural influences within the cabin are subtle. The design of the delicate downlighters was inspired by<br />
cocktails taken in the Orchard Bar at the original iconic Hotel Okura. Once a Tokyo landmark graced by Presidents, the hotel<br />
was famously described as a modernist masterpiece and a showcase of Japanese craftsmanship. Likewise, the door to the<br />
First Class suite has lattice work that is reminiscent of the famous Ukiyo-e artwork and traditional Japanese wood craft. Junta Nishigaki from the product &amp; service strategy development department at JAL explains, “Sharing and demonstrating ‘the essence of Japan’ to a non-Japanese company may sound challenging. However, as Tangerine has a proven track record in working with Japanese companies, including JAL, all our communication with them was easy and seamless. It was essential to incorporate elements of the essence of Japan, not only as perceived by the people of Japan, but also as expected by international customers. In this regard, we appreciate the expertise of Tangerine, which brought an entirely global viewpoint to this project.”</p>
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LOT Business Class 2 tangerine design

<p>REDESIGNING THE LOT AIRLINE EXPERIENCE</p>
<p>Another notable recent project by Tangerine, this one on the other side of the world, was for LOT Polish Airlines (LOT), one of the oldest national carriers still flying, having been established in 1928. LOT wanted to incorporate the famous Polish hospitality into Its new cabin offer as part of an ambition to be the preferred carrier of Central and Eastern Europe. From the get-go Matt Round and his team at Tangerine travelled to Poland and held conversations with CEOs, creatives, and eminent film directors to do a deep<br />
dive into Polish culture. They were surprised. “Poland is filled with incredible light washing over breathtaking scenery,” says Round. “Artists are creating energetic moments of magic, and bold architecture stamps it mark on the landscape. This was inspirational gold dust.”</p>
<p>Many of the country’s buildings take their design language from Polish craftwork, stunning scenery, and from the abundance of copper still mined in the country. When the Tangerine design team discovered that Poland is Europe’s largest producer of copper, they felt it would be the perfect material to represent the warm hospitality of LOT in their design vision. With particular inspiration coming from the Museum of Fire in Zory, Poland, touches of copper accent are found throughout the cabin interior. Tangerine set the vision for travel with LOT, including the cabin interiors, on-board service goods and the lounge experience, before developing the design for all three cabin classes: business class, premium economy and economy class. The team also designed the elegant entranceway to the aircraft in a copper finish, with detailing that resembles ‘wycinanki’, a form of Polish paper cutting art that is found in shops around the world.</p>


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LOT Business Class tangerine design 4

<p>Elsewhere the colour is blue, but with a difference. “Blue is LOT’s brand colour, as it is with many airlines, and a bigquestion posed by us was ‘how do we redefine blue?”, says Rui Xu, a CMF designer at Tangerine. ‘Pure Polish’ is the theme of all three cabins. It builds on Polish heritage and is shaped by LOT’s ambition for the future. Every element is designed to capture the spirit of Poland. The bulkheads are reminiscent of awe-inspiring scenes over the Tatra Mountains at sunrise and sunset. In business class an ethereal gradient sky moves from dark blue to light blue, while in premium economy it moves from dark blue to amber – a vivid moment in the sky – and in economy class it moves from dark blue to sky pink.</p>
<p>Izabela Leszczyńska, director of product development and customer experience at LOT, sums it up nicely: “The new cabin space in all classes is inspired by the Polish landscape. Vibrant, deep blues emanate perfectly from the LOT brand, while the addition of copper alludes to the warmth of the Polish sun. The design follows business trends. However, as one of the oldest and most recognisable Polish brands in the world, we do not forget to include touches from our cultural heritage”. Two very different airlines from different parts of the world, with brand languages diametrically opposed, but whose ambition to fly their passengers around the globe in safety and in comfort is more aligned than the stars in the sky.</p>


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LOT Premium Economy Class tangerine design 1

<p><strong>The 2024 <span class="markgyo7tfyy2" data-markjs="true" data-ogac="" data-ogab="" data-ogsc="" data-ogsb="">Showcase</span> issue of Aircraft Interiors International is now <a href="https://aii.mydigitalpublication.co.uk/2024-showcase?m=63715&amp;i=813043&amp;p=8&amp;ver=html5" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="2">available online</a>! Editor &#8211; Adam Gavine </strong></p>


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LOT Business Class tangerine design 1

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LOT Business Class tangerine design 5

INFUSED ESSENCE - Aircraft Interiors Showcase 2024 - Tangerine

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INFUSED ESSENCE &#8211; Aircraft Interiors Showcase 2024

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<h3 class="p3">March 17, 2024. Al Areen Holding, a prominent player in the real estate industry, recently received the highly coveted “Masterplan of the Year” award at the 2024 Entrepreneur Middle East – Real Estate Leadership Awards.</h3>
<p>&nbsp;</p>
<p class="p3">The event, held at the Habtoor Palace in Dubai, brought together prominent industry leaders, influencers and visionaries who are shaping the future of the Middle East&#8217;s real estate landscape.</p>
<p class="p3">Recognising excellence and innovation in the industry, the event serves as a platform to acknowledge exceptional projects and individuals. The Masterplan of the Year award highlights Al Areen Holding’s ability to redefine urban spaces through integrated planning, design, and execution. This innovative masterplan showcases a harmonious blend of modern infrastructure, sustainable practices and vibrant community engagement, all while staying true to the region&#8217;s rich cultural heritage.</p>
<p class="p3"><span class="s1">tangerine was tasked with</span> creating the overall <span class="s2">vision and user experience blueprint for residents and </span><span class="s2">visitors</span><span class="s3"> within the overall masterplan,</span> defining the vision for the user experience for residents and visitors across nearly 2 million square meters of mixed-use land in the Kingdom of Bahrain. The site can accommodate 25,000 people, and comprises 16 major clusters including commercial offices, retail units, restaurants, hotels, health and education facilitates and a range of residential communities.</p>


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Al Areen User journey tangerine design

<p class="p4"> “Using a range of service design tools including a cultural immersion, ethnography, user and stakeholder interviews, user journey mapping and user mode definition, we created a vision for Al Areen, ‘A Wellbeing Destination for Families, Immersed in Nature and Grounded in Bahraini Culture,” says Geraint Edwards, Chief Growth Officer at tangerine.</p>
<p class="p4">Four design key principles influenced the design of the masterplan: Resilience, Wellbeing, Iconic and Sustainable. These shaped tangerine’s refinement of the experience and the creation of a framework for the components of the destination and the key user modes.</p>


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<p class="p4">Key User modes were used to define and describe the key activities that Al Areen users would interact with and then guide the key components of the masterplan. These were identified as being:</p>
<p>A sense of Belonging &#8211; Be part of a like-minded community that calls Al Areen ‘a haven’</p>
<p class="p4">A place to Restore &#8211; Take a pause from the hectic routine</p>
<p class="p4">A place to Engage &#8211; Bond with others and actively participate in the environment</p>
<p class="p5">A place to Indulge &#8211; Treat the self with exceptional pleasures that provide fulfilment</p>
<p class="p5">A place to Excite &#8211; Have a memorable and joyful time that energises</p>


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Al-Areen-Visualisation-1-tangerine-design

<p class="p4">tangerine then gave colour to the fundamental Al Areen experiences included in the masterplan through the creation of artist impressions to communicate the look and feel and experience offering. With this recognition, Al Areen Holding further solidifies its position as a leader in the real estate industry, setting new benchmarks for excellence and innovation. The company remains committed to elevating the quality of life and contributing to the overall development of the local communities it serves.</p>
<p class="p3">On this occasion, Dr. Ahlam Zainal, CEO of Al Areen Holding, expressed gratitude and excitement upon receiving this prestigious accolade. “We are truly honoured to be recognised for our commitment to excellence and innovation in applying international standards to developing masterplans. This award underscores the dedication and hard work of our talented team and partners, who have tirelessly brought our vision to life. We are grateful for the support and trust of the government and official entities as well our valued partners, who continue to inspire us to push boundaries and deliver extraordinary projects,” she commented.</p>
<p class="p3">Receiving the award on behalf of the company was Mr. Ahmed Khalfan, Chief Marketing and Sales Officer at Al Areen Holding, who appreciated the recognition, stating: “We are privileged to receive the ‘Masterplan of the Year’ award at the Entrepreneur Middle East – Real Estate Leadership Awards. This recognition highlights our commitment to excellence and innovation in creating sustainable urban environments, showcasing the collective vision and dedication of our talented team and partners. It inspires us to continue exceeding industry standards and delivering exceptional results in real estate.”</p>


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Al-Areen-Visualisation-2-tangerine-design

<p class="p3">About Al Areen Holding</p>
<p class="p3">Al Areen Holding is a leading real estate development company in Bahrain, dedicated to creating exceptional residential, commercial and hospitality projects. With a commitment to quality, innovation and sustainability, Al Areen Holding strives to exceed customer expectations and contribute to the economic growth of the Kingdom of Bahrain. The company’s diverse portfolio showcases its expertise and vision for the future of Bahrain&#8217;s real estate sector.</p>


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Al Areen Holding receives “Masterplan of the Year” award - Tangerine

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Al Areen Holding receives “Masterplan of the Year” award

<p>Aviation event organiser pioneer, RedCabin, has announced the 21 concepts that have been shortlisted for the inaugural RedCabin Trinity Awards, taking place at the <a href="https://aircraft-cabin-innovation-summit.redcabin.de/">Aircraft Cabin Innovation Summit in Dallas</a> Fort Worth, Texas on 13th June.</p>
<p>The nominated concepts encompass everything from passenger experience to cabin service and sustainability, and RedCabin believes that each has the potential to make a significant impact on the industry.<ins id="revive-0-4" data-revive-zoneid="33" data-revive-ct0="{clickurl_enc}" data-revive-id="6aafa29326b86ed2fe63762e441a303b" data-revive-seq="4" data-revive-loaded="1"></ins></p>
<p>We are delighted to announce that our aircraft cabin design concept for <a href="https://tangerine.net/thoughts/tangerine-creates-a-new-interior-design-for-lot-polish-airlines-dreamliners">LOT Polish Airlines</a> has been shortlisted at the inaugural RedCabin Trinity Awards 2024! tangerine set the vision for travel with LOT including the cabin interiors, onboard service goods and the lounge experience before developing the design for all three cabin interiors: Business Class, Premium Economy, and Economy classes. Each features RECARO Aircraft Seating.</p>
<p>The design is inspired by the Polish landscape. Vibrant, deep blues emanate perfectly from the LOT brand, while the addition of copper alludes to the warmth of the Polish sun.</p>
<p>The winners will be announced at the Aircraft Interior Innovation Summit in Dallas Fort Worth, Texas on 13th June.</p>
<p>The RedCabin Trinity Awards are designed to celebrate innovation across the aircraft interiors industry. Entries are judged against strict criteria including how likely it is that the concept will become a reality, potential benefits to cost reduction, efficiency, sustainability and the ability to improve the passenger experience.</p>


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LOT Premium Economy Class tangerine design 2

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LOT Business Class tangerine design 3

Lot Polish Airlines shortlisted for Passenger Experience Concepts at the Red Cabin Trinity Awards 2024 - Tangerine

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Lot Polish Airlines shortlisted for Passenger Experience Concepts at the Red Cabin Trinity Awards 2024

<p>The Crystal Cabin Awards Association has announced the shortlist for this year’s awards.</p>
<p>The Crystal Cabin Award has eight categories, including Cabin Concepts, Cabin Systems, Health &amp; Safety, IFEC &amp; Digital Services, Material &amp; Components, Passenger Comfort, Sustainable Cabin and University. The winners of the awards will be announced on 28 May in Hamburg as part of the annual Aircraft Interiors Expo.</p>
<p>The annual awards by Hamburg Aviation are among the most prestigious awards for aircraft cabin innovation, which this year feature 72 entries. The association says the list of nominees reflected a wide range of innovations from revolutionary seating concepts to sustainable cabin materials and advanced, inclusive entertainment systems.</p>
<p>Japan Airlines’ new A350-1000 cabin interior, which was a collaboration by the airline, British design agency Tangerine, Safran Seats and Recaro Aircraft Seating, features Japanese innovation for all four classes: First, Business, Premium Economy and Economy. Seats with the elegance of Japanese aesthetics can be found in all classes and in Business and First Class, passengers can enjoy the first headphone-free in-flight entertainment system with loudspeakers in the seat. First Class features a dining area for three people and a seat that can be converted into an extra-wide bed. In Premium Economy, automatic electric seat adjustment is a one of the special features, as well as a fixed partition between the seats in the middle of the cabin to maximise privacy.</p>
<p>FLYING INTO THE FUTURE: SHORTLIST ANNOUNCED, <a href="https://www.crystal-cabin-award.com/stories/take-off-to-the-future-crystal-cabin-award-2024-shortlist-announced">CRYSTAL CABIN AWARD 2024</a></p>


JAL A350-1000 shortlisted for Crystal Cabin Award 2024 - Tangerine

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JAL A350-1000 shortlisted for Crystal Cabin Award 2024

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<h3 class="p1">With the journey to net zero 2050 in full swing, aircraft cabin design will play a key role in the shift to more sustainable practices for airlines and operators. Elena Lodge reports.</h3>
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<p class="p1">On hearing <span class="s1">the phrase </span>“sustainable aviation”, you might first think of new technologies, zero-emissions flight or sustainable aviation fuel (SAF). All of these are vital to meeting the ambitious net zero 2050 target, but not to be forgotten is the aircraft cabin interior.</p>
<p class="p2">Not only is the aircraft cabin a key passenger touchpoint, it also provides ample opportunity for cutting emissions and reducing the environmental impact of a flight with just a few eco-conscious tweaks. For instance, selecting the lightest weight products possible can help to reduce emissions, while considering the material and lifecycle of a product can help maximise the lifecycle of a product and minimise waste.</p>
<p class="p1">As operators and OEMs alike seek to optimise their operations and reduce carbon emissions wherever possible, the cabin interior is one area of operations at the forefront of this shift to sustainable aviation. As the famous maxim goes, “change starts from within”, so what are these changes and how are they helping to bridge the gap to net zero?</p>
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<h3>&#8220;Smarter interior designs and the use of low-carbon or more sustainable luxury materials could help to limit the environmental impact of refits.&#8221;</h3>
<p>Monica Sogn, Head of CMF, Tangerine</p>
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<p class="p2">BY DESIGN</p>
<p class="p2">London-based strategic design consultancy Tangerine specialises in transportation design, with a number of clients within the aviation and aerospace industry.</p>
<p class="p1">The last six months has seen Tangerine launch or unveil projects with LOT Polish Airlines’ B787, Southwest Airlines’ B737 and Japan Airlines’ international A350-1000, which involved the introduction of the industry’s first built-in speaker seats in partnership with Safran. Among the consultancy’s other clients are Asiana, Azul, British Airways, Cathay Pacific, Finnair, Gulf Air and Virgin Australia. A key part of Tangerine’s work with clients involves finding innovative solutions regarding sustainability, says Monica Sogn, Head of CMF (colour, material, finish).</p>


<p class="p1">“For clients such as Japan Airlines, our sustainable CMF expertise has been helping them to meet their ESG goals by helping them to make better informed decisions about the materials they will use for their retrofit programmes,” she says. In addition to finding and advising on the right materials, Tangerine places high priority on helping its clients find the lightest weight products possible.</p>
<p class="p1">“Weight is the biggest driver for CO<span class="s1">2 </span>emissions and fuel costs for an airline, and as such it is always a focus to keep it down,” says Sogn.</p>
<p class="p1">“It can also be about balancing the quality of the component or material and design for repairability, to prolong the lifetime of the product. For instance, if you make something too lightweight it is often not very durable.</p>
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LOT-Polish-Airlines-Business-Class-tangerine-design

<p class="p1">“Achieving that balance is something Tangerine are experts in. We come at the challenge with a customer focus but also understand the technical and maintenance processes to help our clients make informed choices that get the right levels of cost vs weight vs durability.”</p>
<p class="p1">Whereas weight has always been a known consideration in aircraft cabin design over the years, some factors for consideration have only come into play recently, with the introduction of sustainability initiatives leading the charge.</p>
<p class="p1">Circularity refers to the total environmental impact of a product, and it has become more and more of a key focus for airlines and operators seeking to find the best products for their aircraft.</p>
<p class="p1">“People involved in aircraft cabin interior programmes are increasingly evaluating the total environmental impact of cabin interior designs as part of a ‘circular’ consideration,” says Sogn.</p>
<p class="p1">“This means that modularity, repairability and durability are all being considered to close the loop and quantity the total environmental impact of one choice over another one to inform decisions made during the design process.”</p>


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Southwest-737-Cabin-Interior-EY-Close_Tangerine

<p class="p1">The approach to sourcing sustainable, circular products involves transparency with clients, says Sogn, who recommends starting with a material that’s already been recycled or has come from a renewable resource. Tangerine then works with the airline to understand what happens during service to guarantee the material is robust, before factoring in considerations of after-life use and what options are available. Attaining products using circular considerations can be particularly important for business aviation clients, in addition to adopting the uptake of SAF as it becomes more readily available. “Smarter interior designs and the use of low-carbon or more sustainable luxury materials could also help to limit the environmental impact of refits,” says Tangerine’s Head of CMF.</p>
<p class="p1">“As with the commercial aircraft industry, modularity could be a crucial factor, so what aspects of the interior could be modified, replaced and updated without needing a wholesale rip out to update the interior to a customer’s requirements.”</p>


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With the journey to net zero 2050 in full swing, aircraft cabin design will play a key role in the shift to more sustainable practices for airlines and operators. Elena Lodge reports.

Change starts from within – Inflight Magazine, Sustainability Feature - Tangerine

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Change starts from within – Inflight Magazine, Sustainability Feature

<h3 class="p1">The system involves “up and over sliding doors” in a staggered layout that aim to maximise space inside the capsule and allow for simultaneous loading and unloading.</h3>
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<p class="p1">By Abbey Bamford, Design Week<b>,</b> October 31, 2023 4:33 pm</p>
<p class="p1">Tangerine has unveiled its design of an express freight system for Hyperloop TT, capable of loading and unloading freight onto a capsule in 13.2 seconds.</p>
<p class="p1">Hyperloop is a high-speed transportation system, similar in size to a small commercial aircraft without wings. It involves pressurized capsules that levitate on a near-frictionless magnetic field within tubes.</p>


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Hyperloop TT Express Freight

<p class="p1">While there are several different Hyperloop companies developing services around the world, Tangerine’s client is Hyperloop TT, which claims that its system has “a low implementation cost compared to other high-speed transportation methods”. It describes how its capsules are “engineered and designed for ultra-high speeds using cutting-edge composite materials and safety features”.</p>
<p class="p1">The whole proposition for Hyperloop transport is that its “cheaper than air and faster than trucks”, says Tangerine chief creative officer Matt Round. The speed element it not just about how fast the trains travel around countries but also about loading and unloading as fast as possible to make the whole service efficient, according to Round.</p>
<p class="p1">The studio was tasked with designing a system for loading and unloading express freight – which is smaller than large cargo containers – into the Hyperloop capsules. Round says he avoided “looking sideways” at competitors and being influenced too much by other industries, and instead spoke to the different stakeholders to understand what was important for this system.</p>
<p class="p1">Round defines the four key “design drivers” for the project as: loading the freight as fast as possible; integrating with existing infrastructure; maximising freight volume inside the capsule; and creating a flexible system that would cater to different customer demands.</p>
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Hyperloop-TT-Express-Freight-tangerine-design-9

<p class="p1">Tangerine senior designer Ryan Braggins explains how maximising freight volume meant testing “different door mechanisms and different sized doors”. He says the studio initially thought to have bigger doors to speed up loading but realised this would “increase the time for the pressurised DockLock to open” and risk changing the conditions of the vacuum.</p>
<p class="p1">The DockLock is “an air lock that sucks on to the capsule, equalising the pressure inside and outside the tube”, according to Round. He says that keeping the capsule inside the vacuum and not changing its “atmospheric conditions” makes the “structural capabilities of the capsule last significantly longer” and limits degradation.</p>


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Hyperloop-TT-Express-Freight-tangerine-design-5

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Hyperloop-TT-Express-Freight-tangerine-design-4

<p class="p1">Tangerine came up with a solution that involves “up and over sliding doors”, says Braggins, which utilises the rounded shape of the capsule and seeks to maximise the internal space. The layout of the doors was a more challenging element, as Tangerine had to create 3D animations to calculate loading/unloading times, according to Braggins.</p>
<p class="p1">He explains how “staggered doors” allow for a “steady constant flow of loading and unloading”. In practice, this means when a capsule arrives into the station, freight can be simultaneously loaded and unloaded. Tangerine calculated that this system can load a capsule in 13.2 seconds, with freight moving at walking speed, from the moment that the airlocks engage and the doors open.</p>


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<p class="p1">The load devices run across a roller ball flooring system, which is a modified version of a proprietary system by Collins Aerospace currently used inside the cargo hold of airplanes.</p>
<p class="p1">Solutions included “leveraging technologies” and “integrating into existing infrastructure” so Hyperloop TT don’t have to “make a completely new piece of technology” every time they create something new, explains Round. He adds that it was an “inviable proposition” to have freight and passengers in the same capsule, however, capsules and tubes of the same diameter are used for both people and freight, meaning more freight can be loaded at times when there are less passengers or vice versa.</p>
<p class="p1">A feasibility study around the economics of Hyperloop TT’s plans was carried out in 2019/2020. Round reveals that £698.6 million has been secured to build the first commercial Hyperloop in Northern Italy, just outside Venice, to “prove the prototype”.</p>


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Tangerine reveals super-fast express freight system designed for Hyperloop TT - Design Week - Tangerine

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Tangerine reveals super-fast express freight system designed for Hyperloop TT &#8211; Design Week

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Tangerine reveals super-fast express freight system designed for Hyperloop TT. The studio was tasked with designing a system for loading and unloading express freight – which is smaller than large cargo containers – into the Hyperloop capsules

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<h3>UK design consultancy tangerine is shaping people’s experience of travel, leisure and hospitality</h3>
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<p>Bouncing back from a quieter period during the pandemic, internationally renowned design studio tangerine is flourishing with partnerships involving some of World’s most ambitious transport, infrastructure and construction projects.</p>
<p>Now entering its thirty-fifth year, the impact of tangerine’s design consulting can be felt further afield and as broadly than ever. Its nimble team of experienced, multidisciplinary designers are helping leading transport providers, manufacturers and construction engineering businesses to create products, services and experiences that are bringing tangible benefits to customers while also improving operations.</p>
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<p>Maintaining its leading position in Aviation, tangerine’s cabin interior designs for Japan Airlines and LOT Polish Airlines were revealed in 2023. Both projects involved translating the unique qualities of airlines’ brands and drawing on cultural identity to create exceptional passenger experiences. For LOT this meant cabin interiors inspired by the Polish landscape. Vibrant, deep blues emanate perfectly from the LOT brand, while the addition of copper alludes to the warmth of the Polish sun. Whereas for JAL, it meant incorporating Japanese elements. Such as in First Class, where privacy doors feature beautifully crafted in latticework reminiscent of Ukiyoe artwork and traditional woodcraft.</p>
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<p>At the forefront of New Mobility, tangerine partnered with two leading companies on opposite sides of the globe, helping turn pioneering technologies into manufacturable commercial products.</p>
<p>Building on its rich experience in China – collaborating with the likes of CRRC, the world’s largest rollingstock manufacturer, EV automaker Weimar Motors and Aircraft Manufacturer COMAC – tangerine won a competitive process to partner with Volkswagen Group China. The project entailed the design of its very electrically powered vertical take-off aircraft ‘V.MO’.</p>
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<p>The German Design Award 2024 winning prototype was unveiled by Volkswagen and has already passed several important flight tests. The emission-free, fully electric and automated eVTOL could eventually carry four passengers plus luggage over a distance of up to 200km and is aimed initially at high-net worth Chinese customers.</p>
<p>Throughout the design process, tangerine worked very closely with the Volkswagen and Sunward to make the fuselage design aligned with manufacturing processes. The style, format, and layout of the eVTOL and its interior was influenced by insights from user research with over a hundred high-net-worth individuals in China. The progressive design language gives a foretaste of the future of private and individual mobility in the air.</p>
<p>“It’s truly exciting that V.MO is pushing beyond flashy concept designs to focus on the near delivery of working prototypes that are being tested in the air”, says tangerine Director Weiwei He.</p>
</div>


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<p>In the US, tangerine is supporting Hyperloop TT in its mission to deliver its super-fast transportation system, involving pressurized capsules that levitate on a near-frictionless magnetic field within tubes.</p>
<p>Focusing on the commercially lucrative freight market, tangerine’s high-speed concept design is capable of loading and unloading freight onto Hyperloop TT capsules in 13.2 seconds.</p>
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<p>The whole proposition for Hyperloop transport is that its “cheaper than air and faster than trucks”, says tangerine chief creative officer Matt Round. The speed element is not just about how fast the trains travel around countries but also about loading and unloading as fast as possible to make the whole service efficient, according to Round.</p>
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<p>tangerine came up with a solution that involves up and over sliding doors, which utilises the rounded shape of the capsule and seeks to maximise the internal space. Staggered doors allow for a simultaneous, constant flow of loading and unloading of freight in the station.</p>
<p>Hyperloop TT is now moving into the next phase of development, securing £698.6 million to build the first commercial Hyperloop in Northern Italy to prove the prototype.</p>
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<p>Following a successful partnership with the engineering construction group, Hassan Allam, to translate the architectural masterplan for the Grand Egyptian Museum (GEM) in Cairo into a user experience blueprint for the destination, tangerine won a partnership in 2023 with premium lifestyle development Al Areen, located in the Kingdom of Bahrain.</p>
<p>Instead of tackling a single cultural attraction, tangerine was tasked with defining the overall vision and user experience blueprint</p>
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<p>for residents and visitors across nearly 2 million square meters of mixed-use land. The site can accommodate 25,000 people, and comprises 16 major clusters including commercial offices, retail units, restaurants, hotels, health and education facilitates and a range of residential communities.</p>
<p>Using a range of service design tools including a cultural immersion, ethnography, user and stakeholder interviews, user journey mapping and user mode definition – a vision for Al Areen was created, ‘A wellbeing destination for families, immersed in nature and grounded in Bahraini culture’.</p>
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<p>Four design key principles: Resilience, Wellbeing, Iconic and Sustainable would shape the refinement of the experience and the creation of a framework for the components of the destination. tangerine then gave colour to the fundamental experiences through artistic impressions of the look and feel and key experiential attributes.</p>
<p>“Great designers are passionate, empathic to users &amp; stakeholders, problem solvers and have the skillset to bring ideas to life”, says Geraint Edwards, Chief Growth Officer at tangerine. “Across all our projects our team deftly research, strategise and design experiences that best fits a client’s users and their operation. Importantly, we then also have the expertise to help businesses to implement our designs effectively”.</p>
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<p>Article published in the <a href="https://edition.pagesuite-professional.co.uk/html5/reader/production/default.aspx?pubname=&amp;edid=344a8a6d-67de-47b3-9bcc-5355e4a4778c&amp;pnum=50">New Design Showcase 2024 </a></p>


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Design shapes experience – New Design Showcase 2024 - Tangerine

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<h3>Design shapes Experience UK design consultancy tangerine is shaping people’s experience of travel, leisure and hospitality</h3>
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<p>Bouncing back from a quieter period during the pandemic, internationally renowned design studio tangerine is flourishing with partnerships involving some of World’s most ambitious transport, infrastructure and construction projects.</p>
<p>Now entering its thirty-fifth year, the impact of tangerine’s design consulting can be felt further afield and as broadly than ever. Its nimble team of experienced, multidisciplinary designers</p>
<p>are helping leading transport providers, manufacturers and construction engineering businesses to create products, services and experiences that are bringing tangible benefits to customers while also improving operations.</p>
</div>
</div>
</div>


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<p>At the forefront of New Mobility, tangerine partnered with two leading companies on opposite sides of the globe, helping turn pioneering technologies into manufacturable commercial products.</p>
<p>Building on its rich experience in China – collaborating with the likes of CRRC, the world’s largest rollingstock manufacturer,<br />
EV automaker Weimar Motors and Aircraft Manufacturer COMAC – tangerine won a competitive process to partner with Volkswagen Group China. The project entailed the design of its very electrically powered vertical take-off aircraft ‘V.MO’.</p>
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<p>The German Design Award 2024 winning prototype was unveiled by Volkswagen and has already passed several important flight tests. The emission-free, fully electric and automated eVTOL could eventually carry four passengers plus luggage over a distance of up to 200km and is aimed initially at high-net worth Chinese customers.</p>
<p>Throughout the design process, tangerine worked very closely with the Volkswagen and Sunward to make the fuselage design aligned with manufacturing processes. The style, format, and layout of the eVTOL and its interior was influenced by insights from user research with over a hundred high-net-worth individuals in China. The progressive design language gives a foretaste of the future of private and individual mobility in the air.</p>
<p>“It’s truly exciting that V.MO is pushing beyond flashy concept designs to focus on the near delivery of working prototypes that are being tested in the air”, says tangerine Director Weiwei He.</p>
</div>


<p>In the US, tangerine is supporting Hyperloop TT in its mission to deliver its super-fast transportation system, involving pressurized capsules that levitate on a near-frictionless magnetic field within tubes.</p>
<p>Focusing on the commercially lucrative freight market, tangerine’s high-speed concept design is capable of loading and unloading freight onto Hyperloop TT capsules in 13.2 seconds.</p>
<div class="page" title="Page 2">
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<p>The whole proposition for Hyperloop transport is that its “cheaper than air and faster than trucks”, says tangerine chief creative officer Matt Round. The speed element is not just about how fast the trains travel around countries but also about loading and unloading as fast as possible to make the whole service efficient, according to Round.</p>
<div class="page" title="Page 3">
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<p>tangerine came up with a solution that involves up and over sliding doors, which utilises the rounded shape of the capsule and seeks to maximise the internal space. Staggered doors allow for a simultaneous, constant flow of loading and unloading of freight in the station.</p>
<p>Hyperloop TT is now moving into the next phase of development, securing £698.6 million to build the first commercial Hyperloop in Northern Italy to prove the prototype.</p>
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<p>&nbsp;</p>
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<p>Following a successful partnership with the engineering construction group, Hassan Allam, to translate the architectural masterplan for the Grand Egyptian Museum (GEM) in Cairo into a user experience blueprint for the destination, tangerine won a partnership in 2023 with premium lifestyle development Al Areen, located in the Kingdom of Bahrain.</p>
<p>Instead of tackling a single cultural attraction, tangerine was tasked with defining the overall vision and user experience blueprint for residents and visitors across nearly 2 million square meters of mixed-use land. The site can accommodate 25,000 people, and comprises 16 major clusters including commercial offices, retail units, restaurants, hotels, health and education facilitates and a range of residential communities.</p>
</div>
<div class="column">
<p>Using a range of service design tools including a cultural immersion, ethnography, user and stakeholder interviews, user journey mapping and user mode definition – a vision for Al Areen was created, ‘A wellbeing destination for families, immersed in nature and grounded in Bahraini culture’.</p>
</div>
<div class="column">
<p>Four design key principles: Resilience, Wellbeing, Iconic and Sustainable would shape the refinement of the experience and the creation of a framework for the components of the destination. tangerine then gave colour to the fundamental experiences through artistic impressions of the look and feel and key experiential attributes.</p>
<p>“Great designers are passionate, empathic to users &amp; stakeholders, problem solvers and have the skillset to bring ideas to life”,<br />
says Geraint Edwards, Chief Growth Officer at tangerine. “Across all our projects our team deftly research, strategise and design experiences that best fits a client’s users and their operation. Importantly, we then also have the expertise to help businesses to implement our designs effectively”.</p>
</div>


<p><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">We are delighted to announce that Volkswagen Group&#8217;s Sky Garden eVTOL Prototype has won the German Design Award! tangerine is proud to have collaborated with Yuting Liu and Duan Zhu from Volkswagen China, as the design team behind this creative endeavor.</span></p>


<p>Volkswagen Group China recently unveiled its first electric Vertical Take-Off and Landing (eVTOL) passenger drone prototype, the concept is based on existing autonomous driving solutions and battery technology for emission-free mobility. This fully electric and automated eVTOL could eventually carry four passengers plus luggage over a distance of up to 200km. It aims initially at high-net-worth tech-savvy Chinese customers.</p>


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<h3>Statement of the jury</h3>
<p>The electrically powered vertical take-off aircraft &#8216;V.MO&#8217; looks like a drone and works in a similar way. The cabin, which is as spacious as it is luxurious, offers space for four people plus luggage and promises a breathtaking view through the large windows. Only a prototype so far, but with its progressive design language it gives a foretaste of the future of private and individual mobility in the air.</p>


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Volkswagen Group China Sky Garden eVTOL Prototype wins German Design Award 2024 - Tangerine

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<h3 class="page-title"><span style="font-size: 16px;">The aircraft uses an X-wing configuration like a drone and is intended to be used to travel across urban areas.</span></h3>
<p class="article-meta"><span class="byline">By <span class="author vcard">Abbey Bamford, Design Week, </span></span><time class="entry-date published" datetime="2022-07-29T15:04:14+01:00"><span class="hentry-date">July 29, 2022</span></time></p>
<p>London-based studio Tangerine has collaborated with Volkswagen Group China on the design of the car manufacturer’s first urban aircraft prototype, V.MO. The name is a reference to the project name, Vertical Mobility.</p>
<p>Though the project has been in the works for several years, Tangerine joined the team in February 2022 after winning a competitive pitch to be VW China’s design partner, according to Tangerine director Weiwei He. The studio is responsible for “considering the user expectation, VW Group’s brand, and the engineering requirements to create designs for the exterior and interior of the aircraft,” says He.</p>
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<p>Chinese machine manufacturer Sunward took on the building and engineering requirements of the first prototype. VW Group China carried out the user research as well as coordinating the programme and reviewing the design and engineering work.</p>
<p>The private eVTOL (electric vertical take-off and landing) service is a high-end travel concept initially aimed at wealthy Chinese customers who travel between Chinese megacities for business and leisure. VW and Tangerine say that they targeted over one hundred individuals of this description across China for user research, which heavily influenced the design.</p>


in-flight

<p>He says that a challenge of the brief was “making it look great and fit the luxury user requirements, while working within lots of different engineering requirements and limitations”. One consideration was coming up with “innovative ideas and methodologies to best define the experience of getting in and out of the aircraft using the eVTOL skate and door dimensions, and then maximation of the interior space to provide enough capacity to create a luxury interior,” she adds.</p>
<p>Tangerine was chosen for the partnership because of its experience in commercial aircraft design and knowledge of passenger experience, according to He. “The exterior is just a taster of what’s to come and we look forward to showcasing the interior design and total customer experience in the near future,” she says.</p>


<h3>How does V.MO work?</h3>
<p>With eight fixed upward propellors and two rear forward propulsion propellors, the aircraft is designed to be able to carry four passengers and luggage for up to 200 kilometres. It is purely electric and fully autonomous, attempting to “build on existing autonomous driving solutions and battery technology to create zero-emission mobility”, according to VW China.</p>


x-wing

<p>V.MO utilises an aerodynamic skate to lift the vehicle from the ground and support passengers as the enter and exit the cabin. To keep passengers away from the propellors, the aerodynamic cabin is located under the wings, which are 11.2 metres long and span 10.6 metres.</p>
<p>From its X-wing configuration to its black and gold colour scheme, the eVTOL aims to look and feel like the ultimate luxury travel experience, according to VW. The colour palette also nods to the Chinese lunar year of the Tiger and can be read as meaning “more powerful than a tiger”, VW says.</p>


<h2>What’s next?</h2>
<p>Flight testing for the first prototype is already underway, with further prototypes in the development stage. Several more rounds of flight testing are planned for the second half of this year, which will be followed by higher standards of testing for the improved prototypes in summer 2023.</p>
<p>He explains that, while this first prototype is “targeted at private ownership”, future variations of the aircraft will cater to “different user cases”.</p>


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<p>VW China’s CEO Dr. Feng Shin also hints that the tech might not be limited to China for much longer. “With the long-term goal of promoting the industrialisation of this field, we are committed to opening up new opportunities in this emerging and fast-growing market with more wings,” he says.</p>
<p>In recent years, a market for urban aircrafts has begun to emerge and there have been many similar attempts to design and make a vehicle that resembles a flying car, such as Dutch manufacturer Pal-V’s venture in 2017 and Porsche and Boeing’s collaboration in 2019.</p>


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Tangerine and Volkswagen VW China design flying car. The aircraft uses an X-wing configuration like a drone and is intended to be used to travel across urban areas.

Tangerine and VW China design flying car – Design Week - Tangerine

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Tangerine and VW China design flying car – Design Week

<p class="p3"><strong><span class="s2">LONDON, 02 February 2024</span></strong><span class="s1"> – Southwest Airlines announces its redesigned aircraft cabin interior created by world-leading strategic design consultancy, Tangerine. The all-new interior has been designed to respond to the priorities of Southwest’s customers present and future, following an iterative design process that included passengers. Southwest will introduce the Boeing 737 cabin design in early 2025.</span></p>
<p>&nbsp;</p>


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<p class="p3"><span class="s1">Tangerine was tasked with creating a new cabin interior design that would be distinctive in the competitive US domestic and transcontinental markets, while also communicating Southwest’s legendary brand in a way that brings Customers comfort. </span></p>
<p class="p3"><span class="s1">The design consultancy won a competitive international pitch process, in which it presented a range of options to the Southwest team illustrating how the airline could build on its heritage and communicate its maverick spirit in the refresh of its cabin interior. </span></p>
<p class="p3"><span class="s1">“We needed to help Southwest stand out amongst other US carriers”, said Matt Round, tangerine’s Chief Creative Officer. “Our proposal expressed the unmistakable energy of the airline and gave the cabin interior environment more heart”.</span></p>
<p class="p3"><span class="s1">After being awarded the contract, representatives of Tangerine’s London studio travelled to Southwest’s HQ in Dallas for a two-week immersion trip to speak with employees from across the business: Marketing and Customer Experience, Communications, Inflight Crew, Engineering, Sustainability, and more, including the CEO. These conversations instilled the design team with valuable insights into how the cabin interior design could contribute to the success of the business and help achieve Southwest’s goal of ‘being the most loved, most efficient and most profitable airline’.</span></p>
<p class="p3"><span class="s1">Tangerine then held a series of workshops and one-on-one interviews with existing and prospective Southwest customers. Research themes covered passengers’ perceptions of color, aspects of comfort, and their aspirations for the onboard experience. The key priorities of Southwest’s passengers were identified as a space to feel calm and cosy, while also having a sense of energy. These insights shaped how Tangerine would respond through its creative process.</span></p>
<p class="p3"><span class="s1">To test the concepts, Southwest and Tangerine took a rigorous approach including Customer workshops, quantitative research, 2D and 3D mockups, and collaborative reviews with Leadership in order to understand the relative strengths and weaknesses of each concept. </span></p>
<p class="p3"><span class="s1">The chosen design route was based on a concept that brings a calming sense of nature into the cabin with a look and feel that is distinctly Southwest. In bringing the design to life, Tangerine worked closely with Southwest’s Supply Chain and Technical Operations teams to conduct many rounds of physical sampling, including pattern, color, and material to ensure the right tonality was achieved in the cabin while maintaining a reliable operation in service. Details of the cabin feature RECARO economy seats in a pattern evocative of rays of sunlight falling on surfaces linking back to Customer feedback of connecting to nature to bring a sense of calmness. </span></p>
<p class="p3"><span class="s1">Southwest brand colors are communicated throughout the cabin in deep blue tones, with a newly introduced sky blue accent. The airline’s instantly recognizable Southwest heart is debossed on headrests and subtly emerges from the carpet’s fluid woven pattern. </span></p>
<p class="p3"><span class="s1">Over the 18-month program, tangerine got to the soul of Southwest. By understanding both its business objectives and the special place that the brand holds in its customers’ minds, the design was confirmed to be the right fit for Southwest and its passengers.</span></p>
<p class="p3"><span class="s1">“By working closely with Southwest and all suppliers involved, we were able to ensure the design intent was executed in the cabin to the highest possible quality. The stunning result is a testament to what can be achieved through a collaborative spirit from all those involved”, reflects Round. </span></p>


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Tangerine’s cabin interior design captures the heart of Southwest Airlines - Tangerine

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<p class="p3"><span class="s1">Tangerine was tasked with creating a new cabin interior design that would be distinctive in the competitive US domestic and transcontinental markets, while also communicating Southwest’s legendary brand in a way that brings Customers comfort. </span></p>
<p class="p3"><span class="s1">The design consultancy won a competitive international pitch process, in which it presented a range of options to the Southwest team illustrating how the airline could build on its heritage and communicate its maverick spirit in the refresh of its cabin interior. </span></p>
<p class="p3"><span class="s1">“We needed to help Southwest stand out amongst other US carriers”, said Matt Round, tangerine’s Chief Creative Officer. “Our proposal expressed the unmistakable energy of the airline and gave the cabin interior environment more heart”.</span></p>
<p class="p3"><span class="s1">After being awarded the contract, representatives of Tangerine’s London studio travelled to Southwest’s HQ in Dallas for a two-week immersion trip to speak with employees from across the business: Marketing and Customer Experience, Communications, Inflight Crew, Engineering, Sustainability, and more, including the CEO. These conversations instilled the design team with valuable insights into how the cabin interior design could contribute to the success of the business and help achieve Southwest’s goal of ‘being the most loved, most efficient and most profitable airline’.</span></p>
<p class="p3"><span class="s1">Tangerine then held a series of workshops and one-on-one interviews with existing and prospective Southwest customers. Research themes covered passengers’ perceptions of colour, aspects of comfort, and their aspirations for the onboard experience. The key priorities of Southwest’s passengers were identified as a space to feel calm and cosy, while also having a sense of energy. These insights shaped how Tangerine would respond through its creative process.</span></p>
<p class="p3"><span class="s1">To test the concepts, Southwest and Tangerine took a rigorous approach including Customer workshops, quantitative research, 2D and 3D mockups, and collaborative reviews with Leadership in order to understand the relative strengths and weaknesses of each concept. </span></p>
<p class="p3"><span class="s1">The chosen design route was based on a concept that brings a calming sense of nature into the cabin with a look and feel that is distinctly Southwest. In bringing the design to life, Tangerine worked closely with Southwest’s Supply Chain and Technical Operations teams to conduct many rounds of physical sampling, including pattern, colour, and material to ensure the right tonality was achieved in the cabin while maintaining a reliable operation in service. Details of the cabin feature RECARO economy seats in a pattern evocative of rays of sunlight falling on surfaces linking back to Customer feedback of connecting to nature to bring a sense of calmness. </span></p>
<p class="p3"><span class="s1">Southwest brand colours are communicated throughout the cabin in deep blue tones, with a newly introduced sky blue accent. The airline’s instantly recognisable Southwest heart is debossed on headrests and subtly emerges from the carpet’s fluid woven pattern. </span></p>
<p class="p3"><span class="s1">Over the 18-month programme, tangerine got to the soul of Southwest. By understanding both its business objectives and the special place that the brand holds in its customers’ minds, the design was confirmed to be the right fit for Southwest and its passengers.</span></p>
<p class="p3"><span class="s1">“By working closely with Southwest and all suppliers involved, we were able to ensure the design intent was executed in the cabin to the highest possible quality. The stunning result is a testament to what can be achieved through a collaborative spirit from all those involved”, reflects Round. </span></p>


<h3>Tangerine designed all four classes of the cabin interiors of JAL&#8217;s A350-1000, creating a bespoke design for the First-Class cabin, which is a totally new seat.</h3>


<p>Tangerine’s concept of “Infused Essence” is the brand expression that was conceived for JAL on their domestic aircraft that launched in 2019. Infused Essence has now been developed across the international fleet in a way that is coherent across all the customer touch points on all routes on all aircraft types.</p>
<p>JAL took the strategic approach in partnering with tangerine in advance of the programme becoming live.</p>
<p>Matt Round, Chief Creative Officer at tangerine, who created Finnair’s successful business class embodiment says, “This approach by JAL is what has enabled all the supply chain partners to deliver on our vision for the airline. JAL’s wiliness to embrace the pre-work programme meant that tangerine was able to prepare the ground to create a design vision ahead of any RFP being issued to the OEM suppliers.”</p>
<p>Investing more time at the front-end of a programme leads to a greater understanding of what is achievable and aligned with the airline’s strategic ambitions. Tangerine liaised with two seating vendors as part of the design definition process which also included members of the JAL team relocating to tangerine’s London studio. Here they took part in tangerine’s successful Design Immersion programme. This enables the client to discover the tangerine process and over a period of months a sense of trust built up as the two teams shared ideas and sought out opportunities for the design theory to flourish in reality. After a period of conceptual design, Safran was chosen to manufacture the new First-Class seat.</p>
<p>In this, tangerine found the perfect balance between desirability and density. The First-Class cabin configuration of 1.1.1., though resulting in fewer First-Class seats onboard the A350-1000, has given the designers more space in which to create a bespoke offer from the ground up.</p>
<p>The result is a big, luxurious space, where passengers enjoy the superlative Japanese first class experience. The large, robust dining table is designed to emulate the experience of sitting in a Michelin starred restaurant. The table is housed in a cassette that moves horizontally towards the passenger and vertically flips out and folds down. The seat is designed to hold two passengers safely with lap straps, who may wish to sit together for part of the flight. At night passengers have the choice of adding extra width to their bed or keeping the extra floor space. The delicate downlight design was inspired by cocktails at the Orchard Bar at the old Hotel Okamura, once a Tokyo landmark and graced by Presidents. The door to the First-Class suite has lattice work that reminiscent of the famous Ukiyoe artwork and traditional Japanese wood craft.</p>
<p>“Sharing and demonstrating &#8220;the essence of Japan&#8221; to a non-Japanese company may sound challenging, however, as tangerine has a proven track in working with Japanese companies including JAL” says Junta Nishigaki from Product &amp; Service Strategy Development, at Japan Airlines, Co. Ltd, “All the communication with them was easy and seamless for us. It was essential to incorporate elements of &#8220;the essence of Japan&#8221; not only as perceived by the people of Japan, but also as expected by international customers. In this regard, we thank to the expertise of tangerine, which brought an entirely global viewpoint to this project.”</p>
<p>Business Class on the international A350-1000 offers high privacy and a generous fully flat bed. The new Business Class seat has a custom designed door, integrating sustainable eLeather trim with the graphic patterns referencing Japanese artworks. Inside the Business Class suite is a large console for hospitality service and a wardrobe to keep passengers’ jackets safe and creaseless.</p>
<p>The Premium Economy and Economy Class seats are also manufactured by Safran. The premium economy seat is the first electronically moving seat onboard an aircraft in this class to date. Tangerine customised the look and feel creating bespoke textiles and introducing a privacy screen to enhance the passenger’s sense of privacy and comfort in Premium Economy.</p>
<p>Though the cabin offer on the international route is completely different to the proposition on the domestic fleet, they share the same design DNA of “Infused Essence” which was created to bring coherence across the JAL fleet.</p>
<p>JAL’s new A350-1000 international fleet is launching at the end of November 2023</p>
<p>ENDS.</p>
<p>&nbsp;</p>
<p><strong>Press Contact </strong></p>
<p>Laurie Bushe<br />
Associate Director – Marketing and Communications<br />
mail@tangerine.net</p>


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Tangerine designs all four classes of JAL's A350-1000 aircraft interiors, including an innovative Safran First Class Seat - Tangerine

Tangerine designs all four classes of JAL&#8217;s A350-1000 aircraft interiors, including an innovative Safran First Class Seat

<h3>tangerine is delighted to be named by LOT Polish Airlines as the designers of their new Dreamliner 787-8 cabin interiors recently revealed. While the new interiors will not fly until 2026, tangerine is able to share some of the influences that inspired the designers that are clearly discernible all classes of the cabin interior.</h3>


<p>LOT is one of the oldest national carriers in the world, their 95-year heritage is a proud one. Flying since 1929 LOT wanted to incorporate the famous Polish hospitality into their new cabin offer.</p>
<p>From the get-go we travelled to Poland and held conversations with CEOs, creatives and eminent film directors to do a deep dive into Polish culture. We were surprised.</p>
<p>“Poland is filled with incredible light washing over breathtaking scenery.” says Chief Creative Officer, Matt Round. “Artists are creating energetic moments of magic and bold architecture stamps it mark on the landscape. This is inspirational gold dust.”</p>
<p>Many buildings take their design language from the famous Polish craftwork, stunning scenery and from the abundance of copper still mined in the country.</p>
<p>“We discovered that Poland is Europe’s largest producer of copper.” says Round “Over 2% of the world’s copper is mined there. This seemed perfect a material to represent the warm hospitality of LOT in our design vision.”</p>
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